Strategi Pemasaran Produk Home Industri Pakan Burung UD MADURA Koong Kota Sidoarjo

Dewi Riza Lisvi Vahlevi; Maulidyah Qurrotul A'yuni

doi:10.59943/economic.v13i01.46

Strategi Pemasaran Produk Home Industri Pakan Burung UD MADURA Koong Kota Sidoarjo

Authors

Dewi Riza Lisvi Vahlevi Sekolah Tinggi Agama Islam An Najah Indonesia Mandiri, Indonesia
Maulidyah Qurrotul A'yuni Sekolah Tinggi Agama Islam An Najah Indonesia Mandiri, Indonesia

DOI:

https://doi.org/10.59943/economic.v13i01.46

Keywords:

Marketing Strategy, Home Industry, SWOT Matrix

Abstract

The purpose of this study is to investigate the marketing theory applied in this research using a qualitative descriptive approach that characterizes the field. The tool utilized is the SWOT matrix. The owner of the Madura Koung bird feed home industry is the focus of this investigation. Respondents were interviewed in order to obtain data. The purpose of this study is to determine the best way to market Madura Koung bird food items in order to boost sales volume.

References

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Published

2022-07-31

Issue

Vol. 13 No. 01 (2022): June

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

Strategi Pemasaran Produk Home Industri Pakan Burung UD MADURA Koong Kota Sidoarjo. (2022). Economic : Jurnal Ekonomi Dan Hukum Islam, 13(01), 24-34. https://doi.org/10.59943/economic.v13i01.46